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More About Amor Perfecto
This love story began 25 years ago when Amor Perfecto’s founder, Luis Fernando, discovered his passion for coffee. His quest: to bring the freshest, best tasting Colombian coffee to the world. To truly appreciate Amor Perfecto, one must first understand Luis’ journey from working with farmers, to himself being a barista and café owner to then being recognized for his coffee with more than 20 international awards.
The irony within this particular coffee love story is that, back in the late 90s, there was no appreciation or well developed “coffee culture” for high-end coffee in Colombia. In fact, it was against the law to roast and/or sell quality beans locally. Land that produced and supplied some of the world’s best “green beans” were, by law, for export only. Colombian citizens were left with consuming what was left—low grade, inferior coffee.
A LOVE FOR COFFEE SO FANATICAL, IT WAS ONCE ILLEGAL.
Luis’ passion for offering the freshest best tasting coffee in Colombia got the better of him, so he quietly “broke the law”. He began buying, roasting and selling to Colombians, hi-quality coffee beans from producers who had capacity beyond their export allotments. Surprisingly, upon sharing his passion with the Federación Nacional de Colombia/Colombian Coffee Growers Federation (FNC) he did not face a “firing squad,” but instead the FNC embraced his idea for creating a high-end Colombian coffee culture! The law was successfully changed in 2003.
Offering the freshest and highest-quality Colombian Coffee takes more than one man—it takes a village
For 17 years, Luis Fernando carefully built a global team of FNC-affiliated growers, agricultural technology companies, master roasters, baristas, packagers, chefs and coffee aficionados. With that team in place, Luis could finally share his love of the finest Colombian Coffee with the entire world. Perfecto!
Luis’ evolution from local barista to industry visionary is not only unique, but was necessary to confidently include “Perfecto” in our name. Luis’ journey toward understanding the key for producing fresh coffee led him to uncover what he believes are the five myths the traditional coffee industry has historically presented when talking about high quality coffee.
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About Amor Perfecto
mor Perfecto is known as the world freshest coffee, grown and roasted at source in the mountains of Colombia and shipped directly to your door. Buy now!
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