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It was a dark and stormy night in South Bend, Indiana. College friends and ultimate frisbee teammates Xavier and Kreece were sitting around after graduation wondering what to do next. The economy was in the gutter, the dot com boom had recently gone bust, and prospects for Internet businesses were slim. This didn’t bode well for guys with degrees in information systems and mechanical engineering.

The best gig they could find was tutoring the Notre Dame football team on the finer points of calculus and computer programming. A thankless job to be sure, and it didn’t exactly pay the tab at the ol’ Linebacker Lounge. Tired of seeing all the piles of old textbooks sitting around the apartment, Kreece tried a hunch and put his roommate’s old books for sale on the Internet. The campus bookstore never paid much for used books, but perhaps he could sell them on the Internet and get more. (Buying and selling stuff on the Internet hadn’t gone mainstream yet). Even though it was the middle of the summer, the textbooks started selling like proverbial hotcakes. Xavier, ever the entrepreneur, knew a good thing when he saw one and proceeded to sell off his old textbooks and those of all his roommates’ who had fled and left their books behind. He became intrigued by the online book market, and wondered how he could find a lot more books.