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More About Candid Co
Our mission
Everyone deserves to feel like they can confidently express themselves — but for millions of people, their teeth are in the way. By eliminating barriers to orthodontic treatment and providing the highest standard of care, we empower people to change their lives. Straighter teeth are just the start.



Our story
Once upon a time, five of us started talking about our teeth. We all wished they were straighter, but like millions of other people, we didn’t want to pay over $5,000 for treatment. Besides, braces were not an option. (Especially for Lilla, who had already had them twice.)
We looked into the aligner industry, and we knew we could make a difference. So we partnered with a world-class orthodontist, Dr. C. Lynn Hurst, and founded Candid. Our first office was in Andy Warhol’s old apartment. Then we moved to another apartment. It was all very cozy.
Tens of thousands of patients and 300 employees later, we don’t have meetings on bunk beds anymore. But the spirit of what we’re doing hasn’t changed since those early days, and it never will.
Our standard of care
Remote treatment might be a new concept, but our approach is pretty old-fashioned: Your health comes first, not our bottom line.
Developed by top-tier orthodontists, our diagnostic process sets a deliberately high bar for treatment. For example, our consent form goes into comprehensive detail on your medical history, and we require eight different photos of your face and teeth — the AAO standard.
Basically, we treat you the way you’d expect a doctor to treat a patient. So we’ll always do what’s medically best for you, even if it means advising you to seek treatment elsewhere. We only take cases when we’re confident that we can safely deliver a great outcome.
Our promise to you
We believe that outcomes can only be as good as the training and experience of the people designing treatment. So we work exclusively with a carefully curated network of expert orthodontists, not general dentists or “dental professionals.”
We believe that you should feel supported and empowered before, during, and after treatment. So we’ll make sure you have all the information you need to navigate your care, and we’ll always be here to answer questions.
We believe that you deserve the chance to make a change in your life. And we’ll do everything we can to help you get there.
LEADERSHIP TEAM

Nick Greenfield
Co-founder & CEO

Gary Kliegman
Chief Operations Officer

Cathrin Bowtell
Chief Growth Officer

Lilla Cosgrove
Co-founder & Head of Product

Spencer Salovaara
Co-founder & Head of Operations

Andy Schultz
GM, Columbus

Dr. Lynn Hurst
Co-founder & Chief Dental Officer

Helping kids smile all around the world.
We’re working with Smile Train, the international children’s charity, to help provide cleft lip and palate treatment to children worldwide.
Contact us
Monday – Sunday
9am–7pm EST
Store Stats For Candid Co
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About Candid Co
Get clear braces without in-office visits for thousands less than a traditional orthodontist.
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