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In 1978 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” changed the name of his brand Chester Perry, founded in 1971 and famous for its screen-printed t-shirts, to C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear. 

Over the last decades the brand has continued to pioneer a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by the use of garment dyeing, a technique which C.P. Company was the first brand in the world to pioneer in the mid-1970s. This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and still today remains the basis of every piece of clothing to carry the C.P. Company label.

In 1971 Massimo Osti founds Chester Perry brand. The name is that of the factory where Bristow, the hero of Frank Dickens’ strip, works.
 

Massimo, working from his experience as a graphic designer, immediately created a distinctive style of communicating for his company: the toy car, the posters with their pop graphics and other props to give as gifts to shop owners.
 

To print t-shirts, jackets and shorts Massimo employs methods that at the time are only usually used for paper: he makes abundant use of the photocopier, placed print screenprinting and the four colour process.
 

He also start experiments with the garment dyeing method.

Garment dyeing is the name given to a process pioneered by Massimo Osti and his collaborators for C.P. Company in the early 1970s in which a garment - usually made from white or raw un-coloured fabric - is only dyed as a final manufacturing step, subsequent to being fully-fashioned, as opposed to the conventional method of manufacturing garments from pre-dyed fabrics.
 

While the technique of garment dyeing has long existed, Massimo Osti and his collaborators were the first to attempt the technique with garments made from multiple different fabric or fiber types. This process - which appears almost alchemical for those who witness it first hand – produces a chromatic depth and intensity impossible to achieve with pre-dyed fabric, as well as enhancing the material characteristics of the fabric.

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