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More About Decision Analyst
Decision Analyst is a research and analytical consulting firm serving major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa.
The “Decision Analyst” name reflects the firm’s unparalleled expertise in analytics as the springboard to better marketing decisions. Decision Analyst conducts multinational studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization. The firm blends qualitative research, secondary data analysis, survey-based research, econometrics, and advanced analytics (modeling, simulation, and optimization) to solve the most difficult marketing problems.
The firm works across an array of industries, with concentrations in consumer packaged goods, retail, high technology, automotive, healthcare, and service categories. Teams of industry experts focus on vertical markets.
Decision Analyst’s creed is “A Spirit of Service, A Spirit of Caring.” This creed defines how the company treats its clients, employees, and subcontractors. The firm believes that a “spirit of service” and a “spirit of caring” must underlie and permeate everything it does. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
One of the largest privately owned research firms in North America, Decision Analyst is wholly owned by its employees. The firm places great value on meticulous quality, hard work, meeting deadlines, and staying within budgets. Decision Analyst was founded in 1978 and is headquartered in the Dallas-Fort Worth area.
Our Executive Team
Jerry W. Thomas
President/CEO
Email Jerry
Bonnie Janzen
Executive Vice President
Email Bonnie
Felicia Rogers
Executive Vice President
Email Felicia
Elizabeth Horn
Senior Vice President
Advanced Analytics
Email Elizabeth
Clay Dethloff
Senior Vice President
Insights & Innovation
Email Clay
Contact Information
Decision Analyst
604 Avenue H East
Arlington, TX 76011
Toll Free:1-800-ANALYSIS (262-5974)
Intl:+1-817-640-6166
FAX:+ 1-817-640-6567
Jerry W. Thomas
President/CEO
jthomas@decisionanalyst.com
Bonnie Janzen
Executive Vice President
bjanzen@decisionanalyst.com
Felicia Rogers
Executive Vice President
frogers@decisionanalyst.com
