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“Parenting is never supposed to be done alone, in isolation. We need each other; we need that constant support and wisdom from women around us who have been there and done it and found a method that worked”.

The Little Ones™ Story

We are Amanda and Nicky. Mothers, lifelong friends and founders of Little Ones.

We first met as teenagers at high school in Auckland, New Zealand; Amanda loved the Spice Girls, and Nicky's school skirt was way too short. After leaving school, life took us in different directions for a while - Amanda pursued a career in the medical field, while Nicky studied education and developmental psychology. We both traveled, worked, and achieved success in our chosen professions, while staying connected and keeping an eye on each other's progress through life. Some years later, as we started families of our own, our paths naturally crossed again. With newborns in tow, our close friendship reignited around the shared challenges of parenthood.

Over time, through raising our older children (Nicky has three, Amanda has two), we had each navigated almost every possible baby sleep scenario. We had researched, trialed, and refined different routines. We'd supported friends, family, and fellow parents along the way, building up a wealth of practical knowledge. By the time our youngest babies arrived ("the little ones" - within 6 weeks of each other), our combined experience was extensive - ranging from reflux and colic to pacifiers and allergies, from babies who wouldn’t settle to babies who slept too much.

Naturally, our conversations turned into a 24/7 exchange of ideas, tips, and problem-solving and we wondered if this information would be valuable to other mothers too...

The idea for Little Ones was born.

From Idea to Reality

Having both used private sleep consultants, we knew the strengths and the gaps in the baby sleep industry. We believed families everywhere deserved access to affordable, reliable, and instant resources that would continue to be relevant as babies grew and changed.

With Amanda’s medical background and Nicky’s expertise in education and child development, we discovered we had a unique skill set. Together, we spent months researching, writing, and refining what became the first Sleeping and Feeding Guides. Soon after, we added Settling and Self-Settling methods, bundling it all up and creating comprehensive Sleep Programs that were available as PDF downloads.

Building a Community

As our methods gained popularity, and to our great surprise, Little Ones expanded beyond New Zealand to families in Australia, the UK, the USA, and around the world. Alongside our programs, we developed a series of white noise tracks, Perfect Sounds for Baby Sleep, now available on iTunes, Google Play, and Spotify.

Before long, the growth of our community also meant growing our team. Today, Little Ones has multiple certified sleep consultants working alongside families, offering guidance and compassion to thousands of parents every day. 

Evolution

As demand grew, it became clear that the PDF programs needed to evolve. Parents wanted something more dynamic, something they could carry with them and use in real time. So we took the leap and transformed our sleep guides into the very first baby sleep app on the market.

The Little Ones Baby Sleep App has since brought our methods to life in a whole new way.

It delivers age-based, customized schedules in our innovative 'Sleep o Rhythm' (the Little Ones sleep algorithm), feeding and sleep guidance and advice, settling and self-settling techniques, comprehensive troubleshooting, sleep/feed/diaper tracker and analysis and so much more, all instantly accessible at a parent’s fingertips.

Unlike static PDFs, the app adapts as babies grow, providing relevant developmental updates and age-appropriate guidance. We also built in troubleshooting tips for common challenges, notifications and reminders, and access to our supportive 'Village' community (which houses our Sleep Consultants) - all in one place.

The app was designed to feel like a sleep manual or a consultant in your pocket, offering reassurance and practical tools whenever parents needed them, day or night. It has since become an indispensable resource for families worldwide, simplifying the journey through baby sleep and making expert guidance both affordable and accessible.

Recognition and Growth

Little Ones is endorsed by Dr Kate Johnson (Ph.D. Sleep Physiology, Harvard Medical School and SRI). The company is also an accredited member of the International Association of Child Sleep Consultants, with the team trained in sleep neurology, behavior, and age-appropriate settling methods. Amanda and Nicky have completed training with Dr Harvey Karp (Happiest Baby on the Block) and regularly attend international pediatric sleep conferences to ensure our methods remain current and evidence-based. For a full list of our references click here.

Where We Are Today

To date, Little Ones has helped more than 800,000 families worldwide. Despite our growth, our mission has stayed the same: to empower parents with confidence, provide tools that work, and ultimately help everyone get more sleep.

We are proud to say we are just two mums from New Zealand. No venture capital company, no big backing; we're not in it to line pockets of rich businessmen.

And our story is still being written - because parenthood never stands still, and neither do we.

Awards and Media

• 

  LuxLife Parent & Baby Awards 2020

  Leading Providers of Infant/Toddler Sleep Nutrition Plans 2020

  Click to read

• 

  LuxLife Parent & Baby Awards 2020

  Commitment to Excellence Award in Early-Years Health & Wellness 2020

  Click to read

• 

  Deloitte Rising Star Awards 2019

  Finalist

• 

  Deloitte Asia Pacific Technology Fast 500 2019

  Ranked 76th in Asia Pacific

• 

  "Baby sleeping guide Little Ones sweeps the globe, helps more than 100,000 families"

  Stuff NZ, March 12 2019

  Click to read

• 

  "Harnessing social media essential to keep businesses humming"

  NZ Herald, 19 July 2017

  Click to read

• 

  "Moving to a fully flexible workforce"

  NZHR News, 12 June 2019

  Click to read

• 

  "Parents of teens - not babies - most worried about kids' sleep, survey finds"

  Stuff NZ, Oct 27 2020

  Click to read

Meet the Little Ones Team

• 

  Founder/Director, Chief Brand Officer, mother to Makayla (12), Max (11), and Charlie (8).
  Bachelor of Arts (University of Auckland).
  Graduate Diploma in Teaching (University of Auckland).
  Certificate in Paediatric Sleep

• 

  Founder/Director, Chief Executive Officer, mother to Millicent (10) and Mackenzie (8).
  Bachelor of Optometry, Therapeutically Endorsed (University of Auckland)
  Certificate in Paediatric Sleep

• 

  Customer Experience Manager, mother to Sophie (8).
  Bachelor of Education
  Bachelor of Education (Christchurch College of Ed/Canterbury University)
  Certificate in Paediatric Sleep Consulting

• 

  Sleep Consultant (Northern Hemisphere), mother to Carrick (15) and Heather (7).
  Master of Arts in Social Science (University of Glasgow)
  Certificates in Mortgage
  Advice and Practise (CeMAP)
  Certificate in Paediatric Sleep Consulting

• 

  Sleep Consultant (Southern Hemisphere), mother to Domenica (6), Claire (4), and Francesco (2).
  Certificate in Paediatric Sleep Consulting

• 

  Sleep Consultant (Southern Hemisphere), mother to Isabelle (Izzy) (7).
  Certificate in Paediatric Sleep Consulting

• 

  Sleep Consultant (Southern Hemisphere), mother to Nova (5) and Lennon (4).
  Diploma in Early Childhood Education & Care from TAFENSW Certificate in Paediatric Sleep Consulting

• 

  Sleep Consultant (Northern Hemisphere), mother to Isaiah (6) and Micaiah (4).
  BSc Hons in Biomedical Science from Manchester Metropolitan University.
  Certificate in Paediatric Sleep Consulting

Contributing Authors & Experts

• 

  Laura Forlani
  Laura is the Director at Your Mind Matters and works as a registered Clinical Psychologist. She completed undergraduate and post-graduate studies at Swinburne University and is also an approved clinical supervisor.
  
  Website:
  https://yourmindmatters.net.au/

• 

  Rachel Tomlinson
  Rachel is an experienced psychologist and parenting expert.
  
  Website:
  www.towardwellbeing.com
  
  Book:
  Teaching Kids to be Kind

• 

  Emily McRae
  Emily is a Health Psychologist and mother to 3 children.

• 

  Tara Sofair
  Tara is a Dietitian (APD) from Australia with 5+ years of experience working in Nutrition and Dietetics. She is a mum to two boys with big appetites!

Welcome to Little Ones, Where Your Family Comes First

At Little Ones, we understand that parenthood is a journey filled with love, challenges, and countless moments of joy. Our company values shape everything we do, from the significant decisions to the everyday interactions between our dedicated staff and our cherished customers.

Our Values:

• Creativity: Nurturing innovative solutions for your parenting needs.
• Integrity: Building trust through transparency and reliability.
• Positivity: Cultivating a joyful and encouraging community.
• Honesty: Offering sincere and straightforward support.
• Empowerment: Equipping you with the knowledge and tools for confident parenting.
• Compassion: Understanding and addressing your unique concerns with empathy.
• Family: Celebrating the importance of family in every aspect of our services.

Our Philosophy:

At Little Ones, we believe in a holistic approach to sleep, recognizing the delicate balance between daytime naps, night time sleep, awake periods, feeding routines, and the ability to settle. By considering how these elements work together, we aim to promote restful sleep for your little one.

With small, manageable adjustments to your baby's daily and nightly routines, we strive to enhance sleep patterns in a gentle, responsive, and age-appropriate manner.

Key Focus Areas in Our Sleep Programs:

• Awake Windows: Ensuring your baby has the right balance of activity and rest.
• Ideal Nap Structure: Crafting a nap schedule that supports overall well-being.
• Suggested Feed Times: Aligning feeding times to support better sleep.
• Settling/Self-Settling: Encouraging your baby to fall asleep independently.
• Sleep Environment: Creating a conducive atmosphere for restful sleep.

Between 0-3 Months:

In these early months, it's perfectly okay to help your baby fall asleep completely. Utilize swaddling, white noise, a dark room, and a calming wind-down routine to signal sleep time.

Between 3-6 Months:

After four months, self-settling becomes more important. If your baby struggles with self-settling, gradually reduce active settling methods to give them the opportunity to fall asleep independently. Our Self Settling methods, combined with our Sleeping and Feeding Schedules, will guide your baby towards self-settling.

Over 6 Months:

At this stage, your baby is more aware, and any changes to their sleep routine might be met with some resistance. Self-settling is crucial now, and with your guidance, your little one can learn to sleep independently, improving both naps and nighttime sleep. Our Self Settling methods, integrated with our Sleeping and Feeding Schedules, provide a comprehensive approach to effective self-settling beyond traditional sleep training.

Join the Little Ones Family:

We are here to support you every step of the way, offering personalized guidance and a community that understands the unique joys and challenges of motherhood. Let’s make your parenting journey a little smoother, one restful night at a time.

What our lovely customers are saying...

• Charlotte Jacobs

  "I cannot thank you enough. We were really struggling with getting baby to nap anywhere but on us which was making it hard to look after my toddler and manage her jealousy & night wakings were frequent. Since putting the schedule in place, she has dropped to only 1 night feed and she naps in her cot; all it needed was schedule tweaks & tips rather than “sleep training”. I now get time to spend with my other daughter who is no longer insanely jealous but a proud big sister and we are a very happy family."

• Kendra

  "I started following the Little Ones program when my son was 1-month old. He is now 18-months and is a fantastic sleeper. The app is easy to use and the schedule really helped us create predictability with sleeping and eating. The Little Ones sleep consultants have been so kind and helpful. They have supported us through any sleep blips we have encountered (teething, regressions, separation anxiety) and helped us get back on track. The program is gentle and very effective. I tell all my mom friends about it!"

• Julia Simms

  "This is a guide every expectant new mum should have from day one. Despite reading a lot on baby sleep before giving birth, putting this into action when exhausted from birth and a new born is a whole other ball game. I've already recommended Little Ones for three expectant mums, as I wish I'd had the guides to hand from day one. Babies are tricky little critters! And Little Ones has taken all the knowledge and thinking for new parents, and placed it into a easy to digest, supportive service. Love the videos, so many topics covered and I really trust Nicky and Amandas advise as experienced parents."

• Catherine de Cuba

  "Bought the program as we started going through the 4 month sleep regression. We’ve been using now for a month and it has made a huge difference. Our little one puts herself to sleep and is able to self soothe most of the time! Love the wide variety of methods presented and the flexibility offered by this program. Didn’t want to do a harsh cry it out type program, and this ended up being a great fit for our family!"

Within our Sleep App, you will find:

• • Our secret formula for sleep success
  • The key to great naps
  • What foods to offer your baby at each age and developmental stage
  • The perfect age-appropriate daily sleep & feed schedule for your little one with notifications
  • Sleep, feed and diaper tracker to record your baby's daily patterns
• • How to help your baby sleep through the night
  • Self-settling methods that do not have to involve crying
  • When and how to start solids with your little one
  • How to easily settle your baby to sleep
  • Support available from Certified Sleep Consultants in our Little Ones Village