From product launches and ground-breaking campaigns to key partnerships and big bets that propelled the Brand forward, these are the moments that made us who we are.
The shirt that started it all. It was soft. It was skin-tight. It was stretchy. And, most importantly, it wicked sweat faster than anything else out there, keeping athletes cool, dry and light.
After delivering on the keep-you-cool promise of HeatGear with the first T-shirt, Under Armour introduced its now-famous ColdGear fabric, which keeps athletes warm, dry, and light in cold conditions, and then AllSeasonGear, which keeps athletes comfortable between the extremes.
Under Armour moved operations from a rowhouse in the Georgetown neighborhood of Washington, DC, which belonged to Kevin’s grandmother, to an all-new headquarters and warehouse in Baltimore, MD, the city it has called home ever since.
Under Armour signed on to supply product for the Oliver Stone film Any Given Sunday starring Al Pacino and Jamie Foxx. In key scenes of the film, the football team wore Under Armour apparel and accessories and athletes everywhere took notice.
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About Under Armour
Under Armour makes game-changing sports apparel, athletic shirts, shoes accessories.