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Nature fuels our healthy spirit, just like healthy skin fuels yours. We research and work with scientists and dermatologists around the world to unlock the therapeutic power of nature’s most restorative ingredients, giving you clinically-proven products that nurture and care for your skin, so you can care for what’s most important in life.

At Aveeno, everything is rooted in our belief that balance is the key to wellbeing. That’s why we use groundbreaking science to transform nature’s ingredients into products that rebalance and renew your skin. With clinical results to prove their effectiveness.

Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin.  The brothers discovered the powers of finely-milled colloidal oatmeal to heal dry, compromised skin. The famous Mayo Clinic dermatologists recognized their pioneering work and the Aveeno brand was born.

Since then, we’ve published 70 years of clinical evidence supporting the benefits of not just oat, but other natural ingredients.

More recently, our research has been instrumental in advancing the scientific understanding of the microbiome throughout the human body, at every stage of life. Today, Aveeno scientists are industry experts on the microbial diversity of both healthy and compromised skin.

We will continue to partner with scientists who are discovering natural ingredients that enhance skin’s well-being, because we are mindful of our legacy of innovation.

And that’s one of the reasons Aveeno has grown into a holistic beauty brand that offers transforming products for the body, face, hair, sun and baby care.