Baked By Melissa For Promo Codes & Coupons

My goal in life has always been to find something that I was passionate about and would leave me exhausted from hard work at the end of the day. On family vacations, my brother and I would lie on the beach and think up new business ideas; then we’d come home and actually try to implement them. 
 

I didn’t realize at the time, but all that dreaming would come in handy. In 2008 I was working as an assistant media planner. I certainly wasn’t passionate about my job, and I guess it was clear to the people at the company because I was fired. On that day, I called my brother, and he told me, “Don’t worry, it’s the best thing that could ever happen to you.” 

Go home and bake your cupcakes; we’ll start a business out of it” is what he told me. I ran to the supermarket, looking for flavor inspiration. That’s when I thought up s’mores, cookie dough, and peanut butter cup cupcakes -- three of my favorite things in the world. These went along with the flavor I famously had been making for all my family and friends -- tie-dye.

Following a serendipitous series of events, I got a tasting with a well-known NYC caterer. We needed a name and a logo, and my brother insisted that it have a personal touch. We settled on Baked by Melissa. My friend Matt was twiddling around on his computer; within minutes he turned his monitor around and asked, What do you think of this? It was the exact same logo that we have today.

I went to that meeting with the NYC caterer with boxes that I got from the deli across the street from my apartment, our new logo printed on a piece of paper that we glued on top of the box. Inside were my cupcakes, which I decided to make mini without paper, so the aesthetic was just like they are to this day - simply designed with a little touch of the stuffing on top. The caterer loved them and from there, everything was a whirlwind. We created a website, baked cupcakes for events and holiday markets in the city, started selling at a pop up, and then launched our first retail location – a pickup window in Soho.

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Phone: 212.842.0220