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That off-handed conversation started the path to tubing technology mascara. It had been a long day and—you guessed it—the mascara hadn’t held up.

If you’re a makeup-wearer...we know you’ve had that kind of conversation before. 

Couldn’t there be a single mascara that did it all? 

That was what Suma and Lewis Farsedakis (the founders of blinc) thought. We put a man on the moon—there's no way we don’t have the technology for a mascara that stays put. 

So Lewis asked Suma for the top 10 best mascaras she could think of. Then he brought them all to a chemist friend to test out why they weren’t staying.

“I don't even need to do any testing to tell you why these mascaras don't hold,” said that chemist friend. “They’re oil based. As long as they're oil-based they’re never going to hold well.”

That's what sparked the development of tubing technology.

It was a mascara that finally wasn't oil based. One that would withstand regular life...and more.

Instead of caking lashes with unpredictable oily paint, tubing mascara encases each lash in an oil-free tube. It resisted water and oil, letting wearers rub their eyes, cry, sweat, add eye drops, and wear contacts without worrying about their mascara moving. Humid weather, trips to the gym, eye-watering allergies? It’s no problem for tubing technology.

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Phone: 1-877-454-7763

Email: Help@Blincinc.com