I created Bluemercury as a haven for beauty lovers. A place to learn a new tip or trick about makeup and skincare, or to pop in to our spa for a facial or brow styling. A place to always receive honest, expert advice, and to find the best beauty products in the world, right in your neighborhood.
Barry and Marla Beck are the founders and visionaries behind Bluemercury, Inc. In 1999, cosmetics could only be purchased at drugstores or department stores. As a recent graduate and working woman, Marla found less and less time to pursue her quest for products that would maintain glowing, healthy skin. Barry, a serial entrepreneur who had already started three businesses, saw an opportunity. Together, they created the first Bluemercury in Georgetown, Washington D.C. – the neighborhood store for beauty, where clients could find high quality, innovative beauty products and honest, expert advice.
We offer the world’s most innovative beauty products in a truly unique shopping experience. Bluemercury clients receive unparalleled technical product knowledge, expert advice and friendly service. Our teams would rather have clients leave the store with handfuls of samples, so that they can be sure to find products that work for them, rather than ever buy anything that is less than 100% right. Every day, we take hundreds of questions about skincare and makeup concerns and challenges. In addition to skincare, makeup, haircare, and fragrance products, clients can be pampered by our skincare experts in our locations’ spas. Our spas are home to the ultimate results-oriented treatments, including our world renowned oxygen facials, glycolic peels, waxing and microdermabrasion.
Bluemercury’s innovative retailing model has been written about in Forbes, Inc. Magazine, the Wall Street Journal, USA Today, and has been the topic of numerous books, including Shopping: Why We Love It and How Retailers can Create the Ultimate Customer Experience and Be Happy at Work: 100 Women Who Love Their Jobs and Why. The future of Bluemercury is a continuation of Barry and Marla’s initial goals, bringing the best personal care products in the world and expert advice to every individual in an informative manner. Bluemercury continues to expand across the United States, bringing our honest, friendly expertise to beauty junkies and product enthusiasts across the nation.
Marla Beck is the CEO and co-founder of Bluemercury Inc., a high-growth omni-channel beauty retailer founded in 1999. Bluemercury is recognized for disrupting the beauty industry with its innovative retail and human resource model. Macy’s Inc. (NYSE: M) saw the value of Bluemercury’s distinctive model and acquired the company in 2015 as a platform for agile growth and innovation.
Ms. Beck has shared her entrepreneurship expertise and strategies for scaling innovation on CNBC, CNN and Fox Business News. She has been a guest speaker for WWD’s CEO Summit, Columbia University’s Lang Center for Entrepreneurship’s Distinguished Speaker Series and the Inc. Women’s Summit. She is also the first woman to be recognized twice by Inc. magazine with cover stories both focusing on her entrepreneurial achievements.
Bluemercury’s creative business model has been the topic of numerous books, including Shopping: Why We Love it and How Retailers Can Create the Ultimate Customer Experience and Be Happy at Work: 100 Women Who Love Their Jobs and Why.
Ms. Beck enjoys advising and supporting entrepreneurs in the for-profit and social entrepreneurship sectors. From 2014-2015, Ms. Beck served at Harvard Business School as an Entrepreneur-in-Residence, where she advised startups founded by Harvard undergraduates and graduate students. From 2014 to present she has served as a judge at Harvard Business School’s New Venture Competition. She has conducted research on female entrepreneurship with Professor Lynda Applegate and served as a coach for the Women Presidents’ Organization’s Leading High Growth Businesses Seminar. In 2014, Ms. Beck was named as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs and was Ernst and Young’s Entrepreneur of the Year in 2005.
Prior to founding Bluemercury, she was a consultant at McKinsey & Company. She holds an M.B.A. from Harvard Business School, an M.P.A. from Harvard University’s John F. Kennedy School of Government and a B.A. in Political Economy with High Honors from the University of California, Berkeley. She serves on the Advisory Board of Harvard Business School’s Rock Center for Entrepreneurship and the Center for Public Leadership Advisory Board at Harvard’s Kennedy School of Government. She serves on the Board of Directors of the National Retail Federation, the Global Advisory Board of EdX, the Board of Trustees at the Sidwell Friends School in Washington D.C. and is an independent director on the Board of Directors of The Children’s Place (NASDAQ: PLCE), where she serves on the audit committee. She resides in Bethesda, Maryland, with her husband and three children.
CONTACT US
Email: team@bluemercury.com