Cath Kidston is a joyful British brand with prints that spark memories and products made for real life. Gifts that pass the joy on. We were born in a small shop in Notting Hill in 1993 and today we're a global life and style brand in over 40 countries worldwide. We exist to inspire the everyday optimist.

OUR HISTORY

Cath Kidston prints are entwined with British culture. It's from our studio in the heart of London that we take classic items and reimagine them with a smile. It's British design with a playful twist – a double oven glove in a button spot print, a duster coat dressed in gingham. Our prints themselves celebrate icons of our culture, like London red buses, English garden roses (which you'll find painted on mugs of tea all over). Even our optimism is distinctly British – more dancing in the rain than assuming it won't rain at all. We use our heritage to reflect, but also to look forward into a bright future.

our optimism is distinctly British – more dancing in the rain than assuming it won't rain at all. We use our heritage to reflect, but also to look forward into a bright future.

Gifts to pass the joy

WE ARE A BRITISH HERITAGE BRAND

Cath Kidston prints are entwined with British culture. It's from our studio in the heart of London that we take classic items and reimagine them with a smile. It's British design with a playful twist – an ironing board cover in a pop of cheerful print, a timeless tea-dress with a twist of the unexpected. Practical products made to love and made to last. Our prints themselves celebrate icons of our culture, like London red buses, English garden roses (which you'll find painted on mugs of tea all over). Even our optimism is distinctly British – more dancing in the rain than assuming it won't rain at all. We use our heritage to reflect, but also to look forward into a bright future.

OUR HAND-DRAWN PRINTS SPARK MEMORIES

Ever heard an old song and been transported back to a carefree time? Tasted something and instantly remembered a moment from your youth? You feel lighter, happier, safer – and carry it with you. Research shows nostalgia can even make people feel warmer on a cold day. Our hand-drawn prints are designed to help our customers stop and smell the roses. To light up that playful side they didn't know was missing. Our team of in-house artists spend months dreaming, drawing and designing new stories which spark memories – of happy times, nature-filled afternoons, and the quirks that make us distinctly British. We believe those happy memories propel us forward to shine. They inspire our creativity as a team and our customers to be everyday optimists.

CATH KIDSTON VALUES

Imagination and Curiosity

To foster creativity, we keep our minds open and let our imaginations run wild.We follow ideas wherever they may lead, often calling on memories and childhood curiosity to bring out our playful side.

Ambition and Accountability

We are confident with decisions, passionate about our goals and ambitious in our mission to inspire everyday optimists. In the face of adversity we hold ourselves accountable and show our strength and resilience.

Authenticity and Ethics

We stay true to our identity as a joyful British brand, and never proclaim to be anything we are not. We value integrity and set ourselves goals through our Cath Cares initiative in key areas such as sustainability and diversity.

Inclusivity and Warmth

We welcome everyone into the Cath Kidston community, value collaboration and build relationships on a mutual respect and trust. We value diversity within our teams and celebrate all identities.