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Our History

In March 2010, Ian met Marc Noel in Haiti for the first time. In Haiti he saw a lot of waste and not alot of jobs to go around for people like Marc Noel. He also learned that plastic bottles can be transformed into fabric. In his notebook, he wrote, if haiti could turn trash into $ = good. These words continue to guide our project today. Day Owl operates in the company of our sister organization First Mile and is strategic partners with the not-for-profit organization WORK. Take a look at our blog to see our work in action.

We’re all Day Owls.

We (with your help) are building the first completely circular bag company. We build our products from recycled landfill-bound materials, we repair and refurbish them to keep them in circulation for multiple owners, and when they're used up, we make sure they become input materials for new bags. This work, and every solution to the environmental crisis, begins and ends with respecting people. It's difficult and we're not perfect, but we begin each day working to cultivate a healthier planet and empower people.

Our Approach

Respect People

A Day Owl product begins when a waste collector in the First Mile picks up a piece of plastic. These men and women are the last line of defense in saving waste from landfills and the ocean but are mostly ignored, especially by our counterparts who don’t like the “risk” associated with these communities. First Mile estimates that over 100 million people globally make their living from what many people would consider trash. We invest in the humans in our supply chain that the rest of our industry ignores.

Reduce Waste

We create our products by reclaiming what others consider waste, but we’re working hard to reduce our own. Our counterparts in the fashion industry never sell about 30% of the stuff they make, which means over 92 Million tons of textiles end up buried or burned every year. To reduce excess, we buy our inventory with no extra “padding” in our orders, and we sell all of our factory Misfits. We also offer lifelong repairs, and encourage you to trade-in your old bag when you’re ready for an upgrade.

contact us

Email:  help@dayowl.com