Duracell For Promo Codes & Coupons

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

OUR HISTORY

1920sBeginning Of Our Story

Our story begins in the early 1920s with an inventive scientist named Samuel Ruben and an eager manufacturer of tungsten filament wire named Philip Rogers Mallory. Ruben came to the P.R. Mallory Company seeking a piece of equipment he needed for an experiment. But Ruben and Mallory saw an opportunity: Uniting Ruben’s inventive genius with Mallory’s manufacturing muscle. Their partnership, which would last until Mallory's death in 1975, was the bedrock of Duracell International.

1960sDuracell First Battery On The Moon

The company’s first alkaline batteries are marketed under the Mallory brand name.  These new generation batteries are specifically designed for and supplied to Kodak to help feed its energy hungry Instamatic camera with built-in flash. In 1965, Duracell brand name is introduced along with a push for consumer-driven programs and products. Batteries are directly supplied to Agfa, Kodak and Polaroid, producers of a new generation of portable consumer devices such as tape recorders and walkie-talkies. In 1969, Duracell is part of the Apollo 11 mission and becomes the first battery on the moon.

1970Birth of the Icon

In 1971, Duracell introduces its iconic copper & black colors which symbolize the conductivity, strength and superiority of its battery formula. Duracell batteries are the first batteries to advertise on TV, and quickly become part of everyday household vernacular, with the catchy advertising slogan: “No other battery looks like it. No other battery lasts like it.” In 1973, Birth of the Duracell Bunny. New York advertising agency Dancer, Fitzgerald and Sample create the memorable ‘Drumming Bunny’ TV advertisement. Ever since, the bunny has epitomized Duracell’s superior battery longevity compared to ordinary zinc carbon batteries. Over the years, the Bunny character has evolved from a simple toy into a playful and well-loved brand icon who adds warmth and personality to the Duracell brand.

2016Permanent Home within Berkshire Hathaway

Berkshire Hathaway Company acquires Duracell. Duracell finds its permanent home within Berkshire Hathaway. Duracell will continue to focus on sustainable growth, industry-leading innovation and creating long term value for its customers and consumers to become the world’s undisputed #1 Personal Power Company

2019Bunny Talks

In 2019 the Duracell Bunny got an exciting update; for the first time, a voice! Duracell launched a brand new Campaign called Power On. With his new voice the Duracell Bunny is on a very special mission to motivate devices of the world to power on, so that you can power on for longer.

Duracell is the world’s number one consumer battery company by market share and the leading manufacturer of high performance alkaline batteries, speciality cells and rechargeables. Since the launch of the brand in 1965, it has grown to become a global consumer icon, known for its commitment to quality, reliability and innovation.

Duracell employs over 3,300 people around the world and has global regional headquarters in the USA, EIMEA, and Asia. On 1st March 2016, the company became a permanent part of the Berkshire Hathaway group.

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