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TONI&GUY further cemented its fashion credentials as the partnership with the British Fashion Council continued to develop throughout the decade. 2010 saw another hairdressing first when Sacha Mascolo-Tarbuck and husband James Tarbuck joined the British Fashion Council for the Vogue Fashion Fund. The same year also saw Sacha and her session team working with British designers at both Paris and New York fashion weeks. TONI&GUY began to forge unique partnerships with key British design talent including designers William Tempest, Giles Deacon, Todd Lynn and Jean-Pierre Braganza.

These unique relationships also saw label.m professional haircare benefit from several designer collaborations. In 2011 TONI&GUY became an Official sponsor of the British Fashion Awards, further cementing its place within the fashion industry.

Despite a challenging economic climate, Toni Mascolo continued to expand the salon network, adding new territories to the ever-expanding global presence. The launch of a new salon group, essensuals London, also saw Toni establish his first franchise salons in North America – with doors opening in New Jersey and Plano, Texas. Toni received further awards thanks to his unique style of leadership, including a ‘Lifetime Achievement Award’ from the Fellowship of British Hairdressing.

The TONI&GUY artistic team led by Sacha Mascolo-Tarbuck continued to forge ahead creatively, creating fashion-focused campaigns that were featured in every major fashion and beauty publication. Teaching an average of 100,000 hairdressers a year TONI&GUY’s International artistic directors continued to set new standards in hair; dominating the hairdressing industry’s Avant-garde awards and creating the hair for more London fashion week shows each season than any other session team.

The continued digitisation of the brand under the direction of James Tarbuck saw many new and exciting firsts for the hairdressing industry. With the global expansion of TONI&GUY.TV, the digital magazine, the TONI&GUY mobile application, online shop, free in-salon wi-fi and educational downloads, TONI&GUY continues to embrace new technologies to communicate with both the hairdresser and consumer alike.

With an eye firmly on the future, TONI&GUY continues to take on exciting new challenges and collaborations. 2013 saw label.m receive the ultimate seal of fashion approval, as the range became the 'Official Haircare Product of London Fashion Week' - a landmark move for the British Fashion Council and a first for the hairdressing industry. This plus numerous collaborations with key British design talent reinforces TONI&GUY's position as the fashion led hairdresser.

CONTACT US

Phone: +44 (0)1753 612 090

Email: clientcare@toniandguy.co.uk